abt-title-bottomAbout me

I read, write, talk, design and consult for a living.

That has led me to a good place professionally, where I've started 12 companies, sold 3 (can't disclose details due to NDAs), shut down 6, and am actively running 3.active-running

Apart from this, I also help other people run their companies as a consultant consultant or as a co-founder sometimes.

I also speak in multiple stages about entrepreneurship and make jokes too!


More Blah! blah-underline Blah! Blah!

A 'failed' comic who started as a graphic designer and settled as a brand consultant, and also has a thing for non-fiction books. moon-emoji-2

I can proudly say that I usually go by
Rtn. Rtr. PHF. Shashank SN. But for the sake of this, you can address me as 'Lord'

And yes, I'm technically a Lord, and I know it's dumb.

I'm a proud citizen of Dindigul, the city known for its biriyani. I'm a 24-year-old guy who is a big fan of the Golden State Warriors & Star Wars.


When I'm not busy scoring runs on the cricket pitch or fighting the dark side of the Force as a Jedi, you can find me indulging in some delicious non-vegetarian food or catching up on my beauty sleep.

As a minimalist, I take my laziness seriously and believe that doing nothing is a true art form. In my free time, I love reading booksreading-book_underline , but please don't disturb me while I'm in my cocoon of comfort. ...

What I do what-i-do-under now

Two Paise Club

Two Paise Club

Trying to build India's largest online non-fiction book community.
Also a daily newsletter about books that inspire!

Tamil Podcast

Tamil Podcast

I talk to interesting Tamil people about business and life. I try to be
funny, but most of the time, I end up being the only one who laughs.

Happy Beginnings

Happy Beginnings

India's first e-commerce store for wedding invitations. Select cards,
quantity, and provide content for printing. We'll deliver to your
doorstep. Cost calculated on the website with no extra charges!

PAT's Coffee

PAT's Coffee

A farmer producer company from the Western Ghats that is selling
coffe directly from Farm to Cup !

Professional Failures

Professional Failures

The goal is to create a space where individuals can understand the
importance of failures in life. These obstacles will ultimately provide
the greatest opportunities in the future.

Let's Work together-underline together

If you want to build brands through design-underlinedesign & strategy , do let
me know!

We can grab a coffee to talk about it.

And also, I can help you build products powered by
newsletter-led communities.

Just click the black button below.

Let's also get connected socially!